Dog food is always a hot topic. Regardless of breed, methodology or perspective, it’s guaranteed to spark. Realistically, it makes sense. The first thing to consider from the moment your new dog crosses the threshold is food. It applies to both parties to the contract. That obsession has made the pet food industry a winner regardless of economic instability, and Covid has proven that truth once again. Regardless of personal dog food ideology, this business hasn’t skipped a beat during the pandemic. In fact, as The Wall Street Journal reported on Aug. 25, “Sales of supplies such as pet food and cat litter, as well as grooming and other services, are in double digits, boosted by millions of new pets.” It continues to increase at a rate of .. added to households during the pandemic.”
Well, despite negative forecasts, it looks like 23 million newly acquired “pandemic pets” are being bred. And the general financial situation of publicly traded pet supply companies stands out as a surprisingly optimistic trend among these companies’ flatline reports: Petco, for example, posted revenue of $5.98 billion this year, and he said he We forecast $6.05 billion. That number is down slightly from earlier projections, but far ahead of many “safe bets” still reeling from the shockwaves of the pandemic.
Anyway, this is not about stock tips. My point is that demand for dog food continues to outpace available supply. That’s great for business, but bad for us. Because the cardinal rule of dog management is never to change the formula. Dog breeders are very loyal to their preferred brands and methods, and for very good reason.
At the moment, that brand loyalty presents some frustrating supply chain challenges. And unfortunately, according to the WSJ, the situation isn’t going to improve anytime soon for obvious reasons that continue to destabilize the product’s manufacturing and distribution network across the board. “The explosion created problems because demand has always outstripped supply and some products are difficult to put on the shelves.”
The big picture of the pandemic was understandably focused on survival. Just crazy people geared up for a business boom. But it’s safe to say that the dog business fits into that category. We have defied financial projections for every pandemic, including this one.
Of course, that doesn’t help at this point. Supply chain issues will probably be with us for a while. So don’t hesitate to check alternative sources. Someone may have your brand/formula in stock. Dog food has a fairly long shelf life and is never wasted in our universe. Please purchase first. If all else fails and you are forced to change the formula, read the label carefully before making any changes. Small batches with outsourced ingredients tend to be more vulnerable to quality control issues, which only exacerbates the current food problem.
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